We’re not kidding when it comes to content marketing, and digital marketing in general. With over 20 years of experience working with major (and minor) brands from large Honda Dealerships to Good Cook, LendingTree, Capital One, and many others content marketing is what we do best for the best.
The site aims to offer tactics and tell alls that bring your content marketing to life.
The genesis for the site came about when considering what a new comer to content marketing and inbound marketing in general might need to know. From there came about a battle plan for new businesses seeking to get clients that we’ve shared below.
Business looking for clients would benefit from doing the following-
-First-
Think about what you do best, what’s unique about your business, what separates your business from the rest? Speed, quality, unique product or service? This is the best place to start.
-Next in 3 phases-
Phase 1 – build out your stuff
Build a website (foundational since that’s where you can house your info / services, etc)
Make sure website has a blog page
Create social media accounts
Come up with a tagline (just a sentence or two that describes your biz that ppl will remember)
Phase 2 – understand your customer
Who is the most likely person to hire your business? (think deeply about them, are they another business, a person, a family, what language do they speak, where do they likely live, what are their passions, what types of stuff do they do for fun, etc.)
What are their most likely objections – price, understanding what you do, bad experience elsewhere, industry has a bad rep, no idea you exist, and so on.
What questions might they have about a business like yours?
Where do they spend time online? What are their top go-to sites?
Phase 3 – meet them where they are authentically
Create content that resonates with your target customer in multi-media format – video, blogs, charts, etc., and post them on your blog with proper keywords.
Post content on social media with proper keywords and hashtags when applicable.
Ask for feedback from people that would fit your customer profile – what are you missing, what Q’s do they have that you didn’t answer.
Give them insight into successes you have as a business.