Tools we love and use all the time for effective content marketing are listed below. In this era of AI there are many apps and tools that come and go, that we either have used or use currently that aren’t listed here. Think of this list more as the greatest hits and less of an exhaustive archive. When applicable we use referral links and may earn a commission if you sign up with our links.
Canva – so good and reasonably priced (good for thumbnails, logos work, charts, general design, photo editing, vids and so much more)
Headliner – how you can quickly and easily turn your podcast into videos. Huge fans of what they’ve done, and their automations have made building a YouTube channel much easier. Get 2 weeks of free pro plan using my link above.
Captivate.fm – so here’s a podcast outfit that DOES NOT charge you for volume of shows or data, but rather based upon listenership. This allows shows to grow organically, and gives the podcaster the option to do multiple shows at one price under one plan.
Adobe – I know a lot of people look for alternatives, but we still use Adobe Express, and Audition often. Premier Pro is good for video as well.
Capcut – great for web-based video editing, creating shorts, and the like. Though it can be easy to fall into the trap of doing vids like everyone else, since it’s so popular now. Get 7 days pro free with our link.
Remove Line Breaks – excellent free tool to remove formatting from text
MS OneDrive and Google Drive – both offer great cloud storage options.
Google Biz – Docs and Sheets are very handy for so many reasons
Loom – best browser-based screencasting tool we’ve ever used. Though haven’t used as much since Atlassian bought them. Prior to the AQ this was a go-to tool for content creation, especially for anything educational.
OneTab – great for keeping browser tabs in check
Comet Browser w/ Perplexity
Google Flow
Claude
Surfer
VidIQ
Pirateship – in content marketing every once and awhile you need to ship something – like swag or a sticker. or a product sample. These guys are flat out the best for buying postage online.